Disko Warp – Interview

Posted by DanceMaster on June 1, 2012

As mentioned, 2012 marks the 7th birthday of Disko Warp and also serves as a rebirth of sorts for the label. Earlier this year all of Disko Warp’s Bandcamp releases became pay-what-you-want, and I recently conducted a short interview with the head of Disko Warp himself, Pete Ellison, discussing the changes as well as the future of Disko Warp.

Switching to a “pay what you want” model is a bold move. What prompted this decision? Was it a response to piracy? A desire to spread the Disko Warp brand? Or did a monkey accidentally press the wrong button at Bandcamp?

Pete: It’s a complicated answer. At the beginning of this year I just decided it was time for a change, and I wanted to really step back and look at everything I’d done with Disko Warp and see what’s working and what’s not working. It takes money and time to maintain a large catalog of releases for sale via iTunes and other distributors. A lot of our back catalog was actually costing me money to keep it up, and my business model that was working great for me when I started the label 7 years ago just needed to be ditched completely and rebuilt from the ground up. So I’ve drawn a line in the sand so to speak.

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